CRMBonus and iFood Partner to Expand Digital Loyalty in Brazil
iFood has acquired a 20% stake in CRMBonus, a Brazilian technology company specializing in customer engagement and loyalty solutions. Building on a partnership that began with “Clube iFood” loyalty offers, the collaboration is set to expand value for restaurant partners and reach new retail segments. CRMBonus’s “Bônus Ads” technology, which leverages customer behavior data for personalized incentives, will play a central role in enhancing the loyalty experience for millions of consumers.
The investment will help CRMBonus accelerate technology development, strengthen its AI-powered personalization tools, and broaden its omnichannel engagement capabilities. By combining iFood’s extensive consumer platform with CRMBonus’s agile and innovative solutions, the partnership positions both companies to lead the evolution of Brazil’s loyalty and digital marketing landscape.
Media Coverage
Exame — iFood compra 20% da CRMBonus
Reuters — Prosus-owned iFood buys stake in Brazil’s CRMBonus