Valor-Backed Advolve Acquired by iFood

We are proud to announce that our portfolio company, Advolve, the Brazilian AI platform for performance marketing, has been acquired by iFood, the region's leading delivery platform and a Prosus Ventures company. We first backed Advolve in its pre-Seed round, believing strongly in the team’s technical depth and the market's readiness for truly automated performance marketing. This acquisition marks a powerful validation of our thesis around backing AI-first solutions that solve critical, scaled problems. This success validates our conviction in high-potential, AI-first teams that deliver tangible value. We are proud to have supported the founders in building a cutting-edge, cross-border technology that created exceptional value for both its customers and its shareholders.

Advolve built an AI-native platform that fully automates the digital customer acquisition process. Their technology uses sophisticated machine learning to instantly generate and optimize creative assets and dynamically allocate ad spend for optimal performance. This speed and precision enabled major enterprise clients to transform multi-week workflows into near-instantaneous operations.

Founders João Sobreira, João Paulo Martins, and Djary Veiga identified the immense market opportunity in automating the entire lifecycle of a digital campaign. Their clear vision and execution quickly established Advolve as an indispensable tool for large brands. The company's rapid growth and success in attracting key clients, including iFood itself, demonstrated the critical need for this type of automated intelligence in the retail media space.

This strategic acquisition by iFood accelerates their ambition to scale their Ads vertical fivefold by 2030. The integration of Advolve’s real-time AI optimization capabilities with iFood’s massive, high-intent audience creates a potent next-generation retail media platform. It establishes an efficient, closed-loop bridge between global consumer goods brands and Latin American consumers, tracking the full campaign journey from impression to final sale.

The impact of this successful journey is already visible. iFood's advertising partners have reported strong results, including a 4x incremental sales return during pilot programs. By fully integrating Advolve’s AI, the combined entity is positioned to redefine how brands connect with customers, not just in Brazil but across the digital channels of the continent. We congratulate the Advolve team and look forward to their continued success within the iFood/Prosus ecosystem.